1luhuanhuan89062706-01-2012 10:00

Overall December traffic in specialty stores was down 4% over 2010. A flat conversion rate left sales down 5% year over year.December 26th traffic was up 27% with sales at a 24% increase. mido replica Conversion was flat for the day with a 4% dip in average sale. parmigiani replica Some of the increased traffic on the 26th negatively affected the 27th where patek philippe replica specialty retailers saw a 10% traffic drop and a 13% drop in sales. The top converting days in December were the 15th and the three days before Christmas. Strong performance on the 15th appears to have been driven by retailers running sales,chanel bags replica as evidenced by a 5% drop in average transaction value on that day. December 24th landing on a Saturday was a challenge for specialty retailers. vacheron constantin replica Traffic and sales both dropped 15% over December 24, 2010, with a minor 0.4% increase in conversion failing to offset the loss in traffic. uboat replica Consumer social activities may have played into this drop in traffic.chanel wallets A somewhat strong December 23 (sales up 4% over 2010 with a slight increase in average transaction value) did manage to close some of this gap. The three-day after-Christmas period showed a 5% traffic increase for specialty stores, compared to last year, but only a 1% increase in sales due to lower conversion rates. The first two Sundays of December represent a big opportunity for specialty retailers in 2012, as they were high traffic days with low conversion rates -- both in 2011 and 2010.